Every Premier League Club's Kit Maker and Sponsor for 2026/27

Every Premier League shirt tells you two things before a ball is kicked: who makes it, and who pays to be on the front of it. This season both answers are more unsettled than usual, after the league's voluntary ban on gambling sponsors forced roughly a third of the division to find a replacement. Manufacturer deals tend to run for several years and change quietly in the background, while sponsor deals are announced with far more fanfare and tend to shift more often, so the two details rarely move in step. Here is exactly where every club stands, verified and current.

Every Club's Kit Maker and Sponsor

Last verified September 2026. A handful of sponsor deals remain unsigned league-wide as clubs adjust to the gambling-sponsor ban; we will update this table as new deals are confirmed.

Why So Many Sponsors Are New This Season

The reason so many rows in that table say "not yet confirmed" traces back to a single decision. The Premier League's clubs voluntarily agreed to withdraw gambling companies from the front of matchday shirts starting this season, making English football's top flight the first major league in the country to take that step of its own accord. It removed well over a hundred million pounds in annual sponsorship from the division in one move, and roughly a third of clubs suddenly needed a genuine replacement partner rather than a straightforward renewal.

Some clubs found a neat way to soften the blow: rather than losing the gambling money altogether, a number of them, including Aston Villa, Everton and Nottingham Forest, simply moved their old gambling partner from the shirt front to the sleeve instead, which the rules still permit. It is not quite business as usual, but it has kept some of that revenue in place while the front of the shirt is rebuilt around something else entirely.

Adidas and the Maker Split

Nine different kit manufacturers dress the Premier League this season, and Adidas dominates by a wide margin, supplying eight of the 20 clubs, 40 percent of the entire division and the German brand's highest share of the league in over a decade. That list includes four of last season's top five finishers, Arsenal, Manchester United, Aston Villa and Liverpool, meaning Adidas alone accounts for the majority of this season's English Champions League representatives.

Nike and Hummel each supply three clubs, with Nike holding onto two long-standing Big Six relationships at Chelsea and Tottenham alongside Brighton, while Hummel's foothold at Bournemouth, Coventry City and Sunderland reflects a different strategy entirely: heritage-driven design and favourable terms for clubs the giants are less interested in fighting over. The remaining six clubs each have a manufacturer to themselves, from Puma's single, hugely lucrative Manchester City account to Hull City's deal with Oxen Sports, a newcomer to the top flight in every sense.

The Most Notable Deals of the Season

A handful of stories stand out from this season's sponsor reshuffle. Manchester City's shirt now sits inside a landmark Puma partnership reportedly running all the way to 2035, one of the longest and most valuable kit deals in world football. Manchester United have moved on from years of searching to Snapdragon, the chip brand owned by Qualcomm, printed on an Adidas home shirt that draws on the club's 1970s look.

Newcastle United's search for a replacement to their long-running Sela partnership ended with KNOX Hydration, a South African sports drinks company, in a three-year deal reported at around sixty million pounds in total, alongside a separate agreement putting the KNOX name on the club's training ground. Chelsea, who spent several seasons unable to agree a long-term front-of-shirt partner at the value they wanted, finally landed one in Circle, the company behind the USDC digital dollar, whose branding now appears across the men's, women's and academy shirts alike.

A shirt's maker and sponsor is the fastest, most reliable way to date it. Get those two details right for any season, and you know exactly what you are looking at.

- Jamie King, co-founder, Mystery Jersey King

The Clubs Still Without a Confirmed Sponsor

As of publication, Aston Villa, Crystal Palace, Nottingham Forest, Sunderland, Ipswich Town and Hull City had not publicly confirmed a front-of-shirt sponsor. Aston Villa's situation has attracted the most attention: the club released their new Adidas home shirt without a sponsor at all, and speculation has centred strongly on the German car manufacturer Audi, fuelled by a pre-season friendly against Bayern Munich in Hong Kong officially branded as an Audi event, though no deal has been formally announced.

None of this is unprecedented. Chelsea and Nottingham Forest have both played competitive matches without a front-of-shirt sponsor in recent seasons before eventually agreeing a deal mid-campaign, and there is every chance several of this season's blank shirt fronts will have a name on them before the season is out.

What This Means for the Shirts

For collectors, a season like this one is unusually interesting. A shirt bought early in 2026/27 from one of the still-unconfirmed clubs may end up as a genuine oddity: a season where the club briefly played without any sponsor at all, before a mid-season deal changed the shirt for good. That kind of transitional shirt, sponsor-free or carrying a short-lived partner, often becomes more sought-after with time precisely because so few were made before the design changed.

It is also a reminder of how much a shirt's maker and sponsor genuinely tell you. Pair the two together, and you can usually place a Premier League shirt to within a season or two without needing anything else, a skill worth having whether you are dating a current shirt or a retro one. We cover the wider principle in how to spot a fake Premier League shirt before you buy.

How to Use This Table to Date a Shirt

The maker and sponsor combination is more useful than it looks. Because manufacturer contracts and sponsor deals rarely change on exactly the same date, a genuine shirt from a transitional season often carries a maker and sponsor pairing that only existed for a matter of months, which makes it unusually easy to pin down precisely. If you come across a Premier League shirt secondhand and want to place it, cross-checking both details against records like this one, rather than just one or the other, is the surest way to confirm which season it actually belongs to.

This is especially true this season. Any shirt genuinely sold without a front-of-shirt sponsor, from one of the clubs still finalising a deal, will only exist in that exact state for a short window before the new sponsor is added. That combination of a confirmed 2026/27 maker and no sponsor at all is about as precise a season marker as collecting gets.

Owning One

Whichever club and whichever sponsor era you collect, genuine current and retro Premier League shirts are available through the retro football shirts collection. For this season's shirts specifically, checking the maker and sponsor against this table is the fastest way to confirm you are looking at a genuine 2026/27 piece.

Or let the range decide for you. An MJK mystery box sends one genuine football shirt without you knowing which one is coming, any club, any nation, any era, drawn from a supply network spanning more than 50 leagues and 53 countries.

Frequently Asked Questions